Why Most Corporate Communications Careers Stall (and How to Prevent It)
3 Essential Books for Comms Professionals
Our profession faces two existential threats: the rise of AI that will automate much of our work, and the pervasive mediocrity of cookie-cutter communications that diminishes our craft. As someone with 15+ years of experience in writing, publishing, and global corporate communications, I’ve seen these threats evolving — but I’ve also discovered the paths forward for those willing to elevate their work beyond the ordinary.
I’ve captured these insights in three mini-books that tackle the core challenges facing comms professionals today. Each addresses a critical aspect of our evolving profession.
Breaking Through the Income Ceiling
How to Earn More Money in Communications cuts through the typical career advice fluff to deliver four specific, actionable strategies for boosting your income. Forget vague platitudes about following your passion — this book provides proven methods that have helped me double my income.
- The strategies are specific, actionable, and based on real-world experience.
Mastering Your Craft
Communications as Craftsmanship makes the case for elevating our profession beyond templates and automation. Drawing from master craftsman David Pye’s philosophy, this mini-book shows how we can achieve a level of quality that distinguishes us from the banal and ordinary.
- In an age of automation, true craftsmanship becomes increasingly rare — and valuable.
Leading Through Innovation
Innovation in Internal Communications applies Clayton Christensen’s revolutionary framework on the innovator’s dilemma to our field, revealing how to drive meaningful change even when the easy path is to maintain the status quo.
- Learn to recognize and seize opportunities that others miss while they’re busy copying and pasting.
Why These Books Matter Now
The communications profession stands at a crossroads. One path leads to automation and boring templates — a race to the bottom where creativity dies and mediocrity reigns. The other path leads to mastery, meaning, and yes, better compensation.
These books are intentionally brief but packed with actionable insights.
- They’re written for professionals who refuse to settle for ordinary — who know that excellence in communications isn’t about following templates or riding trends, but about developing true mastery of our craft.
Ready to elevate your work beyond the ordinary? Find these mini-books on Amazon (Kindle).
